Standard Impression-Based Ads

Standard ad units that run in any channel (News, Entertainment, Life & Style, Business, Etc.) or run of site.
Sizes include: Leaderboard (728x90) or Big Ad (300x250) or Tower (160x600).

Big Ad Program

Three month minimum contract is required. Big Ad (300x250) is available in specific channels, ad rotates with other advertisers with guaranteed monthly impressions.

Homepage Takeover

Exclusive advertiser on Homepage for one day in 728x90 top leaderboard ad position.

Rich Media Ads

Includes Rollover Leaderboard, Leaderboard with embedded video, page peel, pencil, homepage take-over with Transparent Flash Animation (TFA).

Video Pre-Roll

:10 or :15 second commercial or video spot that runs prior to video news stories.
Companion 160x 600 tower ad is available.

E-mail Blast

E-mail Blast to entire database, approximately 120,000.
E-mail Blast to segmented zip codes or St. Louis MSA.

E-newsletters

Static tower ad position (120x600) with click-through available on all newsletters. E-newsletter options include:

• AM Business Break: Sent every weekday to approximately 11,700.
• 3 O'clock Stir: Sent every weekday to approximately 10,700.
• Go! Sneak Peek: Sent every Thursday, approximately 7,800.

Yahoo!

Run of Network: Run ads on Yahoo! targeted to the St. Louis DMA.

Behavioral Targeting: Reach your customers with Yahoo! Behavioral Targeting. Behavior categories include Entertainment, Travel, Education, Politics, Finance, Health, Auto, and many more. Ad size is 300x250 and 728x90.

Geographic Targeting: Reach your customers in 15 different zip code bundles. Ad sizes are 300x250 and 728x90.

Premium Permanent Positions

Sky Box (160x90): Tile that runs near masthead, above the fold that exists on all site pages and can be purchased on channel fronts or throughout entire channel.

VIP Box (300x90): Tile that runs in Entertainment and Life & Style channels.

Pencil (1000x30, expands to 1000x280): Position exists on all pages near the fold.

Page Peel: Located in top corner underneath masthead, ad peels open across page; position exists on channel fronts.

Content Sponsorships: Logo placement next to “Most Emailed Stories”, “Most Popular Stories” and the Homepage Stock Ticker. Logo only, does not click-through.